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How can I become a VIA Préférence member? 

Enrolment in the program is easy and free! Simply create a VIA profile and be sure to check the box that says “I want to become a VIA Préférence member.” Once your new account is activated (you’ll receive an activation email immediately after creating your profile), just provide your membership number when booking and start earning points!

If you already have a VIA traveller profile but are not enrolled in the VIA Préférence program, log in to your account, go to the VIA Préférence page and check the enrolment box to join the program.